Seeking a Sports Agent Internship? Present a crisis plan – Parts IV & V

The Football Educator has discussed the importance of a Sports Management Agency taking a proactive role in the lives of their clients.  Too many times the effort is put forth in the recruitment and signing of a player, only to be forgotten as the demands of other clients push their way to the frontline of attention of the sports agent.  In three earlier posts, TFE laid out an actual crisis plan that was individually formulated for an actual NFL player.

Does your Sports Management Agency have a crisis plan?

Does your Sports Management Agency have a crisis plan? – Part II

Does your Sports Management Agency have a crisis plan? – Part III

I’m frequently asked by young people wanting to get into the professional football business the best way to go about doing so.  One direction not often taken is through sports agent internships.  The agent community is an integral part of the overall business of professional football.  But all too often the man power resources just aren’t there to carry out a number of programs that agents would like to administer for their players.

Something like a well developed crisis plan could go a long way in assisting sports agents in the day to day management of their clients.  There are roughly 1600 certified NFL sports agents in the NFLPA directory.  There are only 32 clubs in the National Football League.  Your chances of finding an opportunity are much greater if you reach out in both directions rather than focus solely on the club level.

Seek out those sports management agencies that offer sports agent internships and don’t hesitate to contact those that don’t.  If you put together a creative plan and presentation, they just might open up their doors to the idea.  Make your job to secure an internship by offering up something that they either currently don’t offer to their clients themselves or that could be integrated into an existing program.

Here are Parts IV & V of an actual plan for an NFL player that was formulated as a Total Image Reclamation project.

Week IV

  • Continue implementing pro-active plan based on information gathered in Weeks I-III
    • Daily messages to be spread virally thru fan blogs/chat rooms, friendly and strategically identified reporters, and supported by messaging from Player on Twitter and other social networking sites.
      • Get message on these out to critical bloggers and reporters via team media personnel and maybe agent
    • Weekly theme – what do we want to get across this week?
    • Who can we count on to be supportive of our efforts?
    • Are there charitable activities Player can participate in this week?
    • What might happen this week that could be problematic?
  • Begin media training on responding to negative and positive events (2-3 days for 2-3 hours) — 2 trainers recommended
    • Preparing before talking to the reporter – know who you’re talking to
    • Learning to cope with aggressive reporters
    • Understanding media trip-lines and traps
  • Be ready to engage on any new stories or inquiries that come

Weeks V+

  • Continue pro-active plan based on information gathered in Weeks I-IV
    • Daily messages to be spread virally thru fan blogs/chat rooms, friendly and strategically identified reporters, and supported by messaging from Player on Twitter and other social networking sites.
      • Get message on these out to critical bloggers and reporters via team media personnel and maybe agent
    • Weekly theme – what do we want to get across this week?
    • Who can we count on to be supportive of our efforts?
    • Are there charitable activities Player can participate in this week?
    • What might happen this week that could be problematic?
  • Continue media training by critiquing with him any interviews he has done
    • Review any interviewing areas he feels uncomfortable with
  • Be ready to engage on any new stories or inquiries that come

The best way to confront a problem with a player is to tackle it head on with an aggressive, pro-active approach.  Too many times both the club and the player (along with his agent) are caught flat-footed and off balance with the media’s reaction to a situation (whether on or off the field).  The club and the player must do everything to protect their “brand”, but in a manner that is both respectful to the fans and to the game itself.

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